Travel sites such as Expedia and PriceLine.com have started closely examining user reviews to ensure that the entries are authentic, Reuters reports.
Sites have begun monitoring each submission with fraud experts and are verifying that users have actually stayed at the hotel about which they submit a review. Yet, even as travel sites add measures to more closely monitor user submissions, dishonest reviews slip through.
1 comment:
Social Travel = Spam!?
(Real) reviews are useful, but can take a long time to sort through. Usually the advice from a travel guide is sufficient for all but the most obsessive. As the creator of iGuide (http://iguide.travel), I've brought together much of the web's best travel information and booking tools so travelers won't have to sort through the mess!
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